Triggering More Sales with Scarcity

Scarcity is a technique used by marketers to boost sales. It’s not a comprehensive method by itself. All of the other elements of good marketing need to be in place first. It won’t sell your product for you, but it will increase your sales by urging your customers to act now.

What Is

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Your Copy: Grammar Tidbits

When newcomers to the online world start writing – whether it’s website content or even a simple email – they tend to follow traditional offline grammar rules.

On the whole, grammar is important, but there are a few things that are irritating to the eye – and brain – when viewed

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Proof and Credibility

The most beautiful prose on the planet will struggle to sell if the author neglects to back up their claims. Promises need proof. There are several basic tools to add proof to sales copy.

They include:

Testimonials, case studies and endorsements. Proof from peers, industry experts, and

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